Turning Business Priorities into Stories People Want to Read
Content & EditorialChallenge
A Fortune 500 consumer products company had strong business stories to tell — supply chain innovation, product milestones, retail partnerships, consumer insights — but needed them to land with real audiences instead of reading like corporate updates.
Approach
Conceived and led recurring content series that translated strategic priorities into storytelling with a hook, including "Inside Innovation" and "How It's Made" series spotlighting the innovation pipeline, and pop-culture tie-ins connecting retail partnerships to cultural moments. At the executive level, partnered directly with the chief supply chain officer and marketing leadership to translate industry expertise and consumer insights research into thought leadership that built credibility with external audiences.
Result
A body of recurring, on-brand content — from campaign series to executive-voiced pieces — that consistently reframed operational and brand milestones as stories worth telling, strengthening how the company's strategic priorities and leadership voice showed up across owned channels.
Launching a Digital Employee Experience Platform
Internal CommsChallenge
A Fortune 500 consumer products company needed to unify a fragmented workforce — roughly half frontline, spread across corporate, manufacturing and international sites — onto a single communications platform.
Approach
Served as product owner from business case through rollout: built the case for investment, earned C-suite buy-in, led vendor selection and managed implementation alongside a cross-functional team from HR, IT, Finance and Change Management. Designed for personalized delivery by role, location and preferred channel.
Result
96% adoption and 90% active usage within six months of launch; engagement grew 30% within the first year.
Building an Enterprise Style Guide and Editorial Governance Model
Editorial OperationsChallenge
A global communications team needed consistency across a high volume of content — without slowing down the pace of publishing.
Approach
Built an enterprise style manual on an AP model, customized for the organization and adopted by communicators and noncommunicators alike. Established governance guidelines, a story-mining process and a meeting cadence that let a lean team sustain a daily news cycle.
Result
A 50-person community of practice scaled content publishing across business units and functions, sustaining 100+ published pieces a month at peak — with quality and voice held consistent throughout.
Leading an Award-Winning Integrated Annual Report
Executive & IssuesChallenge
A Fortune 500 company's annual report needed to break from a category full of dense, formulaic reporting — while still meeting the disciplined process and sign-off required of a public company's most scrutinized document.
Approach
Led the project from concept through print, establishing a direction that set it apart from typical annual reports in its category. Managed the full arc of the work — strategy, creative, editorial and production — in partnership with cross-functional teams and an external agency. Partnered directly with the CEO, CFO and general counsel throughout to ensure the report accurately reflected company priorities and was completed on schedule.
Result
The 2017 report earned Platinum Winner Worldwide and Top 100 Reports Worldwide honors from the League of American Communications Professionals, along with a Most Engaging Report award for the Americas region — recognition specifically for the storytelling and creative approach that distinguished it from the field.
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