I founded Alphabet Group in the late 1990s as a writing, editing and design consultancy. Today, the firm focuses on content strategy and execution — yet is still flavored by my creative background.
My work is defined by strategic thinking, innovation and quality. Novel ideas and visuals that grab attention. Attention to detail that streamlines work while reinforcing reputation. And a vision for how communication can better serve an organization's most important stakeholders.
I've worked for Fortune 500 companies, agencies and associations, which means I understand how different kinds of organizations actually function. My industry experience spans consumer packaged goods, financial services, healthcare and gaming — proof I can flex across sectors. And I've reached audiences from consumers to policymakers to employees, including frontline workers, never losing sight of the person on the other end of the message.
Some of the results I'm proudest of: Launching a digital employee platform that hit 96% adoption and 90% active use within six months. Sustaining a newsroom-style cadence of 100+ pieces published monthly across internal and external channels. Overhauling a member communications strategy that scaled reach by more than 2,600% annually.
Let me know how I can help you achieve your communications goals.
— Naomi Greer, Founder
- Content strategy & editorial governance
- Content planning & prioritization
- Writing, editing & proofreading (web, blog, executive, social)
- AP style & Axios’ Smart Brevity
- Editorial calendar management & operations at scale
- Multichannel communications
- Human-centered storytelling
- AI-enabled workflow design
- Data measurement & analysis
- Content management systems
- Art direction
- Thought leadership