Strategy
Before you write a word, you need clarity. I can help ensure that every action you take ties back to your ultimate goals.
Sample Use Cases- Transformation of legacy systems into more modern operations: Evaluating your current communications tools and workflows and recommending an approach that will enhance your employees' — and your team's — productivity.
- An editorial strategy that gets the attention of internal or external stakeholders: Looking at current approaches and developing a plan tied to narrative pillars and news hooks.
- An e-newsletter approach that optimizes effectiveness and productivity: Assessing existing capabilities and recommending cadence, content and format for regular "push" communication to employees.
Messaging
Effective communication flows from good messaging. I can help craft the right messages for the moments that matter so your audience walks away knowing what's happening and why, and what happens next.
Sample Use Cases- Executive remarks for a major organizational change: Outlining critical takeaways grounded in the what, why and next steps, providing clarity so there are no gaps left for employees to fill themselves.
- Rollout of a new corporate strategy to a diverse set of stakeholders: Creating a stakeholder-specific narrative and cascade plan so leaders across the organization can speak confidently, with one voice, about the company's future.
- Introduction of new ways of working by a functional or business leader: Emphasizing what's changing, including the why and when — for everything from the launch of new performance management programs to technology shifts.
Content
In today's news environment, you have a narrow window of opportunity to capture readers' attention. I can help develop attention-grabbing content that's also built on editorial standards, keeping quality consistent even as volume scales.
Sample Use Cases- A writing style that makes every word count: Adapting your content using Axios' Smart Brevity approach so your readers can focus on the right information in the short time they have.
- A style guide built on a common framework: Setting up your own online style guide using the Associated Press model for greater quality and productivity.
- Innovative, engaging formats with repeatable models: Standing up new content series — whether traditional print, video or multimedia — that tackle strategic priorities with creativity.